Capstone Logistics Platform
Led UX for a legacy enterprise logistics platform serving thousands of daily US operations. First dedicated designer in a developer-driven org — research, design system, and UX culture from scratch.
Selected work
Case studies
Complex design challenges — high-stakes systems, real users, measurable outcomes.
Delphian Systems — StrongBox
Revitalized a residential IoT smart lock app after a failed development cycle. Role evolved from UX Designer to hybrid UX/Product Manager — design system, research, and roadmap alignment.
SIEF — Electoral Tribunal of Mexico
Redesigned Mexico's federal electoral results system 6 months before the 2018 presidential elections — strict legal constraints, temporary users, and an unmovable deadline.
Electrolit Rep Tracker
Designed a mobile app from scratch to help management track field brand representatives — full process from research to tested prototype in 6 weeks.
IMPI Digital Consultancy
Independent UX consultancy for Mexico's IP institution — accessibility remediation, service design, and critical citizen journey redesign.
Additional work: Rain 4 Rent, Buena Fruta, Sparefoot and ZoomCatalog available upon request.
Career
Experience
Aug 2025 – Present
Senior Lead UI/UX Designer
GlobalLogic · Google project
Working on a large-scale product engagement with Google through GlobalLogic, one of the world's leading digital engineering companies.
2025 – Present
UX Consultant
IMPI — Instituto Mexicano de la Propiedad Industrial · Independent
Independent UX consultancy for government digital systems.
Jun 2019 – Jun 2025
Senior Lead UI/UX Designer · Talent Lead
Improving (formerly iTexico) · Guadalajara
Six years leading UX strategy and delivery across multiple client engagements. Notable clients:
- Capstone Logistics — Enterprise platform redesign · Atlanta · 2022–2024
- Electrolit — Mobile brand app, full process · GDL · 2022
- Delphian Systems — Product revamp & UX research · Chicago · 2020–2022
- Buena Fruta — Mobile app research & prototype · California · 2020
- RealSynch — UX research & wireframes · Austin TX · 2020
- Sparefoot — A/B testing & product backlog · Austin TX · 2019–2020
Jun 2017 – Jun 2019
Mid-Level UI/UX Designer
ZoomCatalog · CDMX
Heuristic analyses, usability testing, and UX improvements for a catalog management product.
Aug 2016 – Jun 2017
Mid-Level UI/UX Designer
TEPJF — Electoral Tribunal · CDMX
Revamped an electoral system to align with user needs and legal requirements. Research with administrative, legal, and end users.
1999 – 2016
Web Designer · Front-End Designer · Jr. Web Designer
CIMMYT · NetaSystems · TV Azteca · Latinweb · El Universal · Intelisis · INCan
25 years of progressive growth from Jr. Web Designer to senior digital experience leader.
About
The designer
behind the work
I started as a visual artist. In 1999, I made the leap into digital — and never looked back. Over 25 years I've evolved from building websites with tables and Flash to leading UX strategy for enterprise platforms serving thousands of users daily.
My background in visual arts shapes how I approach problems: I look for the underlying structure before reaching for solutions. I'm equally comfortable facilitating a design sprint, digging into analytics, or pairing with a dev team on component architecture.
I hold a Bachelor in Visual Arts from UNAM and a Professional Scrum™ with UX certification from SCRUM.org. Most recently expanding into data analysis and AI-assisted design workflows.
Core expertise
- User Research & Usability Testing
- Information Architecture
- Interaction Design
- Design Systems
- Product Thinking & Backlog Management
- Accessibility ADA
- Data Visualization
- Game UX
Tools
- Figma · Adobe XD · Sketch
- Miro · Mural
- Maze · Storybook
- Jira · Azure DevOps · KanBan
- Python · Data Analytics
Recent certifications
- May 2025 Data Analysis for Storytelling — Pluralsight
- Mar 2025 Python Data Essentials — Pluralsight
- Jan 2025 Wireframes with Generative AI — Pluralsight
- Dec 2024 Data Analytics on Google Cloud — Pluralsight
- Nov 2024 Professional Scrum™ with UX — SCRUM.org
Contact
Let's talk.
Available for senior UX roles, design leadership, and independent consultancy in complex digital systems.